Roger Beattie | Grow 2019 Agri Summit | Sep 23, 2019

Conservation via Ethical Entrepreneurship

Learn more about the entrepreneur's role in conversation in this series from Stanford University. Uncover the connection between business and the environment, and why is it so important for both to work together, at the Schwab Foundation for Social Entrepreneurship. To dive deep into social responsibility and business, more broadly, take a look at the World Economic Forum's "Guide to Achieving Corporate and Societal Value."

Act Now

The first step to securing change is to secure a clear, informed understanding and ensure that your actions reflect your values. To this end, research the certifications that exist in your state or country in relation to sustainability and conservation. This could include certifications for organic farming, certifications for using recycled waste in the creation of new products, certifications related to energy efficiency, etc. These will vary from country to country.

Then, take a moment to research the sustainable organizations in your area. Make a list of the places that you can purchase goods from. This should include clothing retailers, grocery stores, stores that specialize in energy-efficient appliances, and so on. It could even be as simple as identifying a secondhand shop to buy clothes from.

Make this list now. Keep it handy. And then the next time you need to go shopping, bring that list of stores with you, and go to those places as much as you are able.

These small actions are the key to building solid habits and, ultimately, securing long term change.

Roger Beattie's organic and ethical business models support guardianship, care, and the wise management of New Zealand's ecosystems while also adding immense value to his organizations' varied product models.

Beattie is Managing Director of Wyld. With his innovative farming and electric fencing background, he's achieved his dream of combining conservation with entrepreneurial flair. He and his wife, Nicki, are organic farmers that subscribe to the USDA NOP standard and are focused on adding value to all of the products they produce, which include a variety of textiles and other products.

The process is known as "ecopreneurship.” In short, it is the realization that Earth’s resources are not infinite. As a result, ecopreneurship favors the adoption of business practices and infrastructure that solve environmental problems, or at the very least, seek to operate sustainably. Ecopreneurship is separate from regular environmental conservation in that part of the goal is to provide careers and business opportunities for communities in addition to preserving and promoting the environment — and also to gain profit, or at least break-even.


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